Google is making constant changes in its algorithms to index and rank the websites. If you don’t make changes in your website by following these updates, you can’t get success in the online field.
As the numbers of internet users on mobile devices are increasing, therefore, Google has introduced a new ranking factor mobile-first indexing. Mobile-first indexing is playing a vital role in improving the ranking of a website.
Most of the people are facing some common problems with mobile-first indexing. These problems are explained below;
Mobile Crawling Issues:
First common issue in Common Issues with Mobile-First Indexing is mobile crawling issues. When a user enters any query in the Google search bar, Google tries to provide the best possible results against this query. For this reason, Googlebot crawls the content on millions of websites.
Here, we should also understand that Googlebot crawls content differently for desktop and mobile devices. Sometimes, there is a possibility that your website’s content is appearing at the top of the Google search results for the desktop devices but it is not appearing at all in the mobile devices.
It means that your website is facing mobile crawling issues. This thing can happen due to various reasons. First, the user’s request will not be treated differently from your server’s end. Secondly, there may go something wrong while requesting on mobile devices.
If these kinds of issues are happening from your server’s end, Google can’t find information on your web pages. It means that Google can’t get the necessary signals to show your website in the search results.
Mobile Page Content Issues:
Second most common issue in Common Issues with Mobile-First Indexing is mobile page content issue. Most of the people are also facing mobile-first indexing issues due to the content. This kind of issue happens only if you have separate web pages on your website.
These separate web pages show different content than desktop pages. If these pages are showing an adequate amount of information, it is good. Google will give importance to your website in the search results. On the other hand,
if these pages are not showing the adequate amount of information to Google, this thing will last some bad impacts on the SEO of your website. Google will deny these kinds of web pages from showing in its search results.
Its reason is that Google is trying to show those web pages in its search results that have enough and relevant information.
Bad UX On Mobile Devices:
If you want to appeal your audience on mobile devices, you will have to ensure different designs for mobile users than desktop users. Its reason is that the desktop has a bigger screen and it can show all the elements of your website.
On the other hand, the mobile has a tiny screen. If you want to show the same elements on mobile devices, you can’t get success. Most of the people don’t know how to ensure different screens for mobile and desktop users.
As a result, they provide bad user experience to mobile users. If they want to provide the best user experience to mobile users, they will have to follow some essential practices. For this reason, they should install a responsive theme on their websites.
The responsive theme will adjust the size of your website on the user’s screen. For this reason, you don’t need to create different website’s designs for mobile and desktop users.
Creating The Mobile-Friendly Content:
As we know that reading from a screen is harder than reading from a book. More precisely, reading from a mobile’s screen is harder than reading from a desktop’s screen.
Research by a dissertation help firm shows that more than 50% of traffic comes from mobile devices therefore if we want to engage the readers on mobile devices, we will have to create mobile-friendly content.
Most of the people don’t know how to create mobile-friendly content. As a result, it is hard for them to engage the readers. If you want to engage the readers on mobile devices, you will have to follow some essential practices.
You will have to create short sentences. You will have to create compact paragraphs. The front of your mobile device should be large and clear. You should also use enough whitespace. You will have to use engaging headings and sub-headings.
Optimize Your Website For Mobile Snippets:
Google has introduced a new feature under the name of ‘About Featured Snippets’. If your website is appearing in the ‘About Featured Snippets’, you can attract more and more visitors to your website. Most of the people have enough idea about the optimization of a website for desktop snippets.
It means that they don’t know how to optimize a website for mobile snippets. If they are focusing on organic traffic and they can’t optimize their websites for mobile snippets, they can’t drive enough visitors to their websites.
They should try to use the best practices to show their websites in the mobile featured snippets.
The Issue With Structured Data:
Some websites are using structured data and they can also create some problems for the mobile version of their website due to the use of structured data. They should be careful while using structured data on their websites.
For this reason, they will have to keep in mind some essential tips. First, they should make sure that they are using the same structured data for mobile and desktop devices.
Secondly, they should also use the same URLs in the structured data. Thirdly, you should train the Data Highlighter on your mobile devices.
An Issue With The Placement Of The Visual Content:
Visual content is playing an important role in increasing the SEO of a website. Most of the people don’t know how to place visual content on their websites.
If they are using enough visual content in their web pages, these web pages will take enough time to load the data on mobile devices. As a result, the speed of your website on mobile devices will be decreased.
It means that your website will take enough time to load the data on mobile devices. To save your website from this kind of problem, you will have to optimize the visual content. You should compress the images before uploading them on the website.
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